As the political parties start their campaigns in earnest what is probably the most unpredictable Election campaign in the history of the UK is just 100 days away. In the last election, 5 years ago, Social Media had just started and the first iPhones and iPads were in use.
So how will technology be used in this election? Well without doubt it will be a mainstay of the political parties attempts to bombard each and every one of us with “facts” designed to steer us one way or another, but it seems to me that in this era of “Apps” we are missing one that allows us to filter the huge amounts of data out there. There are multiple organisations offering us ways of compare providers of insurance, energy etc. So why can’t we have a an independent provider to give us “comparethepoliticalparty.com” or “politicians4u”?
All the data exists – such as the number of times they have attended parliament, how often they have voted, what they have voted for, what expenses they have claimed, what real-life experience other than politics they have. For parties we could have economic performance, tax rates, education performance, health service stats, crime stats and so on.
And with bio-metrics in passports and driving licences, and smartphones with contactless payment, as well as debit cards, why do we use bits of paper to vote still?
It all seems rather strange that this area is still behaving like this but perhaps this is a reflection of the politicians themselves, still living in a time long past and within an environment that is rapidly being bypassed by the social media. Politicians are losing their power through the power of mass independent campaigns initiated simply and easily by like-minded individuals.
So perhaps technology is actually bringing the power back to the people and traditional politicians are under threat like never before. Let’s hope that we can actually filter the facts and hence truth from the mass of “data”.
We shall see in 100 days time.